2023 was a year of evolution and reinvention for 4 Leaf Performance. Amidst a rapidly changing global landscape, the firm took a bold stride into one of the world’s most iconic cities – London. A city where the old-world charm of business traditions coexists with the pulsating energy of modern disruptions, London was not merely a new destination but a testament to 4 Leaf Performance’s enduring spirit.

At the helm of this ambitious endeavor were two visionary leaders, Des Ryan and Luke Dillon. While they brought distinct approaches to the table, their core philosophies were in beautiful harmony. Des, with his unwavering commitment to ‘Contribute,’ aspired to be a beacon of positive change in London’s multifaceted business terrain. Luke, on the other hand, was a champion of the ‘Better Way,’ a doctrine rooted in decluttering the often convoluted nature of London’s vast marketplace.

Their collaborative approach painted a vivid picture of 4 Leaf Performance’s future in London. Des’s strategy was crystal clear: to forge relationships anchored in trust. This was not the fleeting trust of transactional engagements but the deep-rooted, unwavering trust built on ethical foundations and proven results. Luke, with his unique mantra of ‘Clarify’ and ‘Simplify,’ envisioned a framework where businesses could navigate challenges with ease. No challenge was too big; under Luke’s guidance, complexities would be methodically deconstructed, yielding straightforward solutions that clients could readily embrace.

But this wasn’t just about two leaders joining forces. It was a harmonious blend of vision and execution, a synchrony that promised to revolutionize the way businesses operated in London. Their combined leadership wasn’t merely a strategic move; it was a powerful statement. It signaled 4 Leaf Performance’s unwavering commitment to offering London a fresh perspective—one that seamlessly married trust with transparency.

4 Leaf Performance’s London venture is more than just a chapter in their corporate story. It’s a testament to the firm’s ability to adapt, innovate, and lead, even in the world’s most competitive markets. With Des and Luke at the forefront, the company’s move into London is not just about expansion; it’s about leaving an indelible mark on a city renowned for its business acumen and vibrancy. Through their synergy, they aim to redefine business norms, ensuring London’s business community benefits from a unique blend of integrity, clarity, and simplicity.




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Certified WHY.os Practitioner: England and South Africa

With a WHY.OS of ‘Better Way’ I thrive on helping organizations spot the gaps and move into them, accelerating scale and growth.

As a serial entrepreneur having founded and sold numerous businesses… I have a keen understanding on how to scale and grow great teams! As a student of business, coaching and human behavior, I’m a Master at Aligning TEAMS and getting them to PEAK performance to both their individual benefit and that of the organization. As a WHY.OS Certified Practitioner, I’m dedicated to helping organizations develop ‘High Performing Teams’ through the coaching, and marketing leading behavioral tools like DISC and WHY.OS.

I’m also married with two teenage children while living and working between London, UK and Durban, South Africa with clients across the Globe.

WHY: Better Way

“I believe that success happens when I make sense of the complex and challenging.”

HOW: Clarify

“HOW I do that is by seeking depth, breadth, and details.”

WHAT: Simplify

“Ultimately WHAT I bring is a way to contribute and add value (have an impact on the lives of others).”

Natural Style AND Adapted Style: ID

The ID personality type, or “The Risk Taker”, is characterized by those who are spontaneous, excitement seeking and adventurous. ID is known for their social skills, their enthusiasm and their creativity. These skills makes them appeal to others and allows them to be excellent team players with a focus on action and results.

Traits associated with this personality: friendly, high energy, poised, persuasive, open, ambitious, self-promoting, trusting, influential, impatient, indecisive, adventurous, charismatic!

Fun Fact…

Luke’s DISC Profile doesn’t change in specific situations! 


Certified WHY.os Practitioner: Ireland and England

I believe success happens when I Contribute to the success of others, or a cause greater than my own so my career as a business coach allows me to impact the lives of other business owners across the country. I achieve this by finding a Better Way to do things in their businesses, which can be a real challenge. Ultimately What I bring is a huge amount of trust to every relationship, which allows me to challenge the way things are done in an open and honest environment!

I am the only Certified Practitioner in Ireland by the WHY Institute, to take people through a WHY Discovery to find out exactly WHY they do what they do! When your WHY or your Purpose is Powerful – Your How and WHAT are easy!

I have an MBA in Retailing and a Diploma in Executive Coaching with Neuroscience! I’ve spent over 35 years in retail, starting my working career under the direction of the one and only Fergal Quinn and Superquinn, working my way up to a manager in the business, and managing stores with annual revenues exceeding €30 million. I have also been involved in franchising with The Bear Factory, with 5 stores operating in Ireland, as well as an owner of a Hair and Beauty business with my wife Roseann before starting my career in business coaching in 2017.


“I believe that success happens when I contribute to a greater cause.”

HOW: Better Way

“HOW I do that is by finding better ways and sharing them.”

WHAT: Trust

“Ultimately WHAT I bring is a trusting relationship where others can count on me.”

Natural Style: SIc

Tend to be friendly, upbeat, and warm-hearted. They enjoy collaboration and go out of their way to make others feel comfortable and included. Si-style people are always ready to offer support. They value harmony, preferring calm environments where everyone is getting along.

Adapted Style: CIS

Des’ unique genius: He is convincing and strives to achieve high-quality results! He is articulate, creative, organized, believable and conscientious. They are a unique blend of creative and critical. They seek the company of others, and strive for perfection! They are convincing, well-researched public speakers, and they are imaginative and creative analysts.


Discover your WHY with a proven, powerful, and simple 15-minute discovery.

Get immediate and accurate results to understand yourself and others at a deeper level, because when you know WHY. WHAT you do has more impact!

I am ready to Discover my WHY.OS

don't just take our word for it



Feeling lost in the hustle without knowing your true 'why'?

Listen in to a heartfelt conversation with 4 Leaf Performance Owner and Coach Andrew Lamb and Tyler Downing, where they tackle the crucial journey of discovering your 'why'. Tyler opens up about the transformative power of this discovery, guiding him through the complexities of leadership and personal growth.



Are you seeking clarity and direction in your personal and professional life?

Join us for a compelling discovery call within the WHY.os framework, where Donald Reynolds, accompanied by 4 Leaf Performance Owner and Coach Andrew Lamb, tackles the profound journey of uncovering his 'why'. This session is more than just a conversation; it's an insightful exploration into the power of purpose and its impact on our lives.

Des is genuinely dedicated to my success and goes above and beyond to provide support, encouragement, and accountability.

Des demonstrates a deep understanding of business strategies, marketing techniques, and effective leadership principles. His extensive knowledge and experience in these areas are evident in the practical and customised advice he provides.
He is not only helping me to improve my business operations but also empowering me to become a more effective leader and decision-maker.
I wholehearted recommend Des Ryan to any individual or business seeking to enhance their performance, overcome obstacles, and achieve results.
His expertise, professionalism and genuine passion for helping others is truly commendable.
Working with Des is an invaluable investment in my personal and professional development and I am grateful for the positive impact he is having on my business.

Gerry McNeill,
Kangen Water

Businesses WE Improved Globally